Things that I love (an incomplete list):

(a) The absurd

(b) Lebron James

(c) anthropomorphization

(d) reindeer

(e) mediocre rap music

(f) puppets

(g) mediocre rap music sung by anthropomorphized reindeer puppets

Looks like somebody is getting a new pair of kicks.  Nike, you devilish siren, you’ve finally developed an ad campaign that features all of my favorite things.  I don’t give a shit if the sneakers the reindeer is wearing are made from the skins of clubbed baby seals and sewn together by starving Martian orphans; I need a pair of the shoes that the reindeer is pushing.  Most fascinating is that the reindeer doesn’t even seem to be pimping a particular pair of sneakers, just the vague notion of something or other branded with a swoosh.  Done and done.  Hook me up with a sweatshirt and some Jordans, baby.  That reindeer is the tits.  (Editor’s note: Commercials are stupid.  This one just happens to be so stupid that it’s funny.  God bless the Youtube.)